WHY CLEAN BEAUTY AND WELLNESS?
Many of us are currently seeking a closer connection to the Earth, through immersive experiences and a desire for rejuvenating simplicity. We’re awakened to subtle nuances in the way we live -- and discovering magic in the details. Purearth is at the helm of this movement with a discernment for what is truly worth celebrating: the deep thread of infinite wisdom from ancient communities, raw, natural beauty free of chemicals and quick fixes, and craftsmanship that nourishes the body, mind and soul.
OUR APPROACH TO SLOW SKINCARE
This approach to living created Purearth, our artisanal skincare and wellness brand founded in 2012, which equally values the source, our makers and you.
Natural rhythm and ritual inform how we create our line. We travel far to forage, returning to concoct, blend and bottle by hand in limited batches at our zero waste studio. Evoking harmony between mind, body and soul, our plant and mineral based formulations are rooted in ancient Ayurvedic wisdom and a revelation in green beauty and wellness.
Because we believe that skincare is akin to skinfood and can be absorbed into our bloodstream, Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.
As a social initiative, Purearth channels back proceeds through its Pure Purpose Foundation, a registered tax exempt charitable company to support our social impact projects.