As consumers' choices grow conscious, sustainable beauty brands in India continue to increase. Relying primarily on quality ingredients that are sourced responsibly, mindful, and slow beauty trends are solidifying their hard-earned place in the Indian beauty industry. Brands that place the interests of the earth at their core are promoting the concept of slow beauty. Slow beauty, like slow fashion, relies on investing in products that have been crafted using sustainable measures and consciously sourced quality ingredients. Not only does it encourage us to slow down the way we consume, but it also, quite literally, encourages us to slow down, take some time away from the fast-paced world, and care for our body and wellness.
Over the past few years, with the innovation of many new beauty products, it is not uncommon to see 10-step or even 12-step skincare routines that overwhelm consumers. However, a more mindful approach to beauty - slower and simpler regimes, can work best for your skin. These sustainable approaches range from scientifically curated skin solutions to Ayurvedic rituals. Slow and sustainable beauty brands prioritise the planet and the makers, along with their consumers– creating a sort of win-win situation for all involved and helping you look fabulous with minimal (if any) damage caused to resources!
One of our favourite sustainable Indian beauty brands that employ high-quality conscious ingredients.
The Vogue Beauty Festival award winner for sustainability, Purearth seeks to establish a deeper connection between the earth and skincare. With most of their ingredients gathered from the altitudes of the Himalayas by women's self-help groups and other micro-credit groups, they aim to nourish the mind, body, and soul with their clean beauty and wellness initiative. Along with prioritising the source and the maker, they employ excellent quality ingredients sourced responsibly and at the peak of their potency. Their mineral and plant-based formulations are rooted in Ayurvedic tradition, zero waste, and focus on slow beauty.