Stories

Shirolepa: A Hair Mask for Scalp and Hair Health

With this blog, we intend to dive deeper into rituals and practices one can simply integrate at home. To reiterate, A-Beauty is simple— it's going back to the roots and finding your beauty or welln...

Amla, Gotu Kola & Yashthi Madhu: The Ayurvedic Power Trio

In the world of A-Beauty, some ingredients stand the test of time, and Amla, Gotu Kola, and Yashthi Madhu are among the most potent Ayurvedic botanicals for skincare. At Purearth, we incorporate th...

Kwansha®: The Revolutionary Ayurvedic Beauty Tool

After a break from our blogs, we’re thrilled to return with more in-depth insights into Purearth's journey. We aim to write to you more frequently and take you on a more personal journey that may b...

World Bee Day 2022

Honey, also known as Madhura, has been part of so many skin remedies, there can be an infinite amount of concoctions that can be made with honey. Since it is such a diverse ingredient we have taken...

Jess & Utah for Purearth x

Come join us as Jess and Utah spend an afternoon sharing their Purearth skincare rituals. Jess shows you how to cleanse, tone, mist and mask and guides Utah through her step-by -step Kwansha Facial...

Urban Explorer Series: Interview with Kavita Khosa

“When you take a small part of everywhere you go, you take a little bit of it in such a way that you give back to the community by becoming a messenger, carrier or storyteller of that place.” Our ...

Wild Rosehip Supercritical Face Oil - Miracle in a bottle - Phenomenal results!

We just can’t hold our excitement! Our best kept secret Purearth’s award-winning Wild Rosehip Supercritical Face Oil is a wonder. We have been gushing over and over about the benefits of Rosehip O...

PROJECT RED: ADDRESSING PERIOD WASTE

Introducing Project Red - an initiative addressing period waste and a project close to our hearts. We seek to tackle the huge environmental impact of sanitary products. In this series, we chat with...

PUREARTH x LANE CRAWFORD: Bespoke Skincare Recipe Masterclass

Discover DIY Ayurveda face mask recipes, facial gua sha massage techniques and haircare tips for radiant, healthy skin and lustrous long locks. An intimate hands on, interactive masterclass led by ...

PUREARTH x JESS: Winter Ayurvedic Scalp & Hair Care

A scalp and haircare DIY masterclass! Come learn as Founder - Kavita Khosa does a live demo with the lovely Jessica Wong, teaching you how to treat hair loss, premature greying, dandruff and treat ...

8SHADES OF... KAVITA KHOSA OF PUREARTH

When I was approached by 8shader for an interview I was so excited. A brief discussion about a deep-rooted passion for sustainability and top beauty tips for everyday life. Here's to know a little...

ROSEHIP HARVEST SEASON

  OUR SUPER PARTNERS Equal.Ethical.Ecological is the defining ethos of Purearth. We equally value our source, our makers, and you. Our self-help groups have been trekking on foot deep into the w...