OUR SOCIAL IMPACT INITIATIVES
Through our commitment to working with marginalized women, resource poor communities and producer groups, we build alliances that bridge inequalities in gender and product pricing in urban markets. We partner with CBOs, women's micro-credit finance and self-help groups in the remote Himalayas and rural tribal areas to support income generation programs.
conscious consumption
PPF is our sister organization and a tax exempt section 12A/ 80G charitable foundation established in India. PPF is focused on social impact initiatives ranging from safe sanitation, period waste, tree plantation, education and environmental projects supporting biodynamic and organic farming methods, and reforestation.
the general fund
The General Fund is used for general expenses and not allocated to a particular project, cause or need.
We will use your contributions for various initiatives and to run administrative and running expenses of PPF.
THE ECO-POT PROJECT (2017 - PRESENT)
The Eco-Pot Project to build eco toilets was launched as a means to provide safe sanitation for women and girls. Our first two projects were launched in the Himalayas and Maharashtra, India.
PPF has built 40 toilets around the Gagas river basin in Uttarakhand, Himalayas and around 26 built in tribal Adivasi schools in the Grameen areas of Khed, Maharashtra, India.
The cost of constructing 1 eco-toilet was 30,000 INR/ 416.48 USD/ 373.74 Euro (2017). Thank you.
PROJECT RED - ADDRESSING PERIOD WASTE
Period waste is not spoken about but its environmental impact is too huge.
Annually, nearly 12 billion pads are produced and disposed of in India alone. It can take up to 800 years to decompose some sanitary products.
Project Red aims to raise awareness around sustainable sanitary waste and its environmental impact. In 2017, we introduced this project and period cups to the village women in Ranikhet, Himalayas which was very well received.
Commencing during Diwali 2021, PPF will distribute 1000 menstrual cups to around 8 villages in Ranikhet, tackling the issue of period sanitation, sustainable practices while breaking taboos around menstruation at the same time.
COVID RELIEF FUND/ROZGAAR PROJECT (2020 - 2021)
We initiated this project in Pune, India to provide covid relief.
We distributed oxygen concentrators in “bastis” and “mohallas” around Pune. An oxygen concentrator costing around INR 79,000/ USD 1,060 provided around 5 liters of oxygen/min, sufficient in many cases to help save a life waiting for an ambulance or a bed.
During the migrant crisis, we initiated the ROZGAAR PROJECT distributing 16 tonnes of 14-day ration kits worth USD 19,200 to 4016 jobless laborers / 1004 families in Pune.
The PPF/PUREARTH team personally loaded trucks in risky conditions to distribute supplies masks, food, ration and other essentials to thousands of labourers.
AFFORESTATION DRIVE
An environmental conservation initiative to combat climate change in Uttarakhand, Himalayas. 14 species of forest and fruit trees have been planted in partnership with 8 villages.
In association with Grassroots, women self help groups have planted Ayurvedic medicinal herbs which are then uptaken by Purearth as well as sold in local markets.
This project supports livelihoods and income generation opportunities for the local, resource poor communities in this region.
GET. GIVE. GROW! THE RECYCLING PROGRAM
An initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep, free of cost and repurpose them in non commercial ways.
For every jar or bottle that is returned, we in turn plant a tree, making a conscious effort towards a greener Earth and greener business practices.
THE REFILL PROGRAM
Our Refill Program offers a refill service in-store at select locations as part of our commitment to zero-waste. Reach out for more information.
