Stories

Diets are Dead - Ayurvedic Nutrition & Intuitive Eating

 2020 - a new year and new decade has brought with it a novel virus that has changed our lives as we know it. Protecting and improving our health and the health of our loved ones with immunity-boo...

Jalneti - An Ancient Nose Job

We are in the midst of a COVID 19 Corona virus pandemic and here I come across this article from way back in June 2003 when SARS was at its peak in Hong Kong, my home city. Coincidence?  A journa...

Vasudha Rai's Kwansha Beauty Coin Massage

"This is a genius product by Purearth, it's the Kwansha Facial Beauty Coin and I'll tell you why it's genius," says the gorgeous Vasudha Rai, showing you how to do a lovely facial and massage wit...

Ingredient Spotlight: Amaranth

I have to say I am unable to contain my excitement at the research that’s coming in about Amaranth and to discover or rather re-discover the phenomenal profile of this plant oil. Amárantos, meanin...

Hello London!

What began at the soaring altitudes of the Himalayas now spreads its reach over and across to the pristine city of London. Purearth x The Maiyet CollectiveA pop-up collaborative with...

Pure Purpose Foundation - Leaving a lighter footprint

Building safe sanitation for resource poor communities, especially young girls and women is an initiative that has been close to my heart for decades. After building eco toilets in the Gagas river...

SHATAVARI: SHE WHO HAS A 100 HUSBANDS

“She who has a 100 husbands” Can you guess who/what I’m referring to? “Shatavari” (शतावरी) also known as Narayani (नारायनी), a species of asparagus from India. 🌿Shatavari is a medicinal ayurvedic ...

अग्निहोत्र | AGNIHOTRA 🔥: A Fire Purification practice

What is Agnihotra? As the name suggests, it is a fire purification practice. A calming and healing fire purification ritual dating back to the Vedic age and practiced twice daily for its beneficia...

Shatadhauta Ghrita: DIY Ayurvedic Face Cream

What if you could make your very own, 100% preservative free, Ayurvedic face cream with just two ingredients? Glorious as much as it is a laborious, painstaking labour of love, this is a superbly...

Netra Tarpana! An Ayurvedic Eye Bath

The overuse of computer screens, detailed work, long hours on the phone, insomnia and stress leads to dryness, strain, burning hot sensation in our eyes and maybe diminished vision. Ancient Ayurve...

THE RECYCLING PROGRAM

As an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of c...

PUREARTH X NAOMI SCOTT

A whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you t...