TASTEMAKERS | PASSION X PLAY

TASTEMAKERS | PASSION X PLAY

February is the month of LOVE so we timed the first of a series of mini clips for release entitled PASSION X PLAY featuring people we adore for the passion and play they bring into their work! Meet five tastemakers who have made their mark on th...

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GODDESS GLOW | MY 'GET DIRTY' MASQUE MASTERCLASS

GODDESS GLOW | MY 'GET DIRTY' MASQUE MASTERCLASS

The uber cool Zen Garden at Caelum Greene, Hong Kong’s newest athleisure/wellness space was the perfect setting for my Masque Masterclass. Sharing skincare rituals with green beauties in intimate small workshops over the weekend was pure joy! If ...

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BEAUTY AWARD WIN! Elle India 2016

BEAUTY AWARD WIN! Elle India 2016

It was a night celebrating some of the biggest names in the beauty biz. With some of the country’s most prolific names in beauty and stunning celebs in attendance, the tenth edition of the ELLE Beauty Awards wrapped up on October 5, 2016 and Pu...

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Turmeric - Unmasked and demystified

Turmeric - Unmasked and demystified

Her humble Highness: Isn't it interesting to see how turmeric, the most humble of all spices in an Indian kitchen has become something of a buzzword in the beauty world lately☺ But if you thought this deep orange-hued spice belonged solely in you...

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CLEAN BEAUTY AND THE DIRTY DOZEN

CLEAN BEAUTY AND THE DIRTY DOZEN

So anything long or scientific sounding on that jar that you and I can’t pronounce is just a clever way that formulators fog our brains, slipping carcinogens and toxic nasties into our personal care products by hiding behind undecipherable names....

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A ROSE BY ANY OTHER NAME

A ROSE BY ANY OTHER NAME

So what do these beautiful individuals have in common?Health, Vitality and Rosehip Oil! (and of course great genes) The likes of the ever so suave David Gandy, Australian supermodel, Founder of Kora Organics and yummy mum Miranda Kerr, as well ...

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SKINFOOD | POTENT + PURE + PERFECTING

SKINFOOD | POTENT + PURE + PERFECTING

Discover the power of nature with some of our fave hero ingredients! Potent, pure and perfecting. These 3 magical ingredients are seriously worth bringing into your life. We're letting you in on some amazing DIY Ayurvedic remedies and recipes...

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PUREARTH x MILK x TTTT | BUTTON DOWN & POLISH UP!

PUREARTH x MILK x TTTT | BUTTON DOWN & POLISH UP!

  Boy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth col...

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BORN IN THE HIMALAYAS - A FILM

BORN IN THE HIMALAYAS - A FILM

 Shot in the pristine Himalayas and capturing the true essence of wild beauty, we present PŪREARTH - The Film. Born from a desire to reconnect with the earth, here is a creative take on our ethos to elucidate the power of purity and fair trade. C...

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pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.