It was a night celebrating some of the biggest names in the beauty biz. With some of the country’s most prolific names in beauty and stunning celebs in attendance, the tenth edition of the ELLE Beauty Awards wrapped up on October 5, 2016 and Purearth's Mandarin Body Butter won editor's pick for Body Lotions, Creams, Butters & Oils. 
Turmeric - Unmasked and demystified
Her humble Highness: Isn't it interesting to see how turmeric, the most humble of all spices in an Indian kitchen has become something of a buzzword in the beauty world lately☺ But if you thought ...
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Beauty rituals in a Jam | Chyawanprash (च्यवानप्रश )
Ironically, all the extensive travelling, and the all consuming energy and passion I’ve been pouring into my beauty and wellness work of late seemed to have taken its toll on my very own beauty...
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