MA!

MA! She Gives. She Nurtures. Graciously, compassionately and fully. We pay humble homage to our MOTHER EARTH who sustains us and to each one of our women farmers, gatherers, growers and makers who craft our precious offerings that nourish, heal and protect us. 



This Month of MAY, in honour of MOTHERS, PUREARTH will give 100% off all profits from storewide purchases to Pan Himalayan Grassroots, a womens' livelihood programme in Uttarakhand, Himalayas. 

Take home and light this LAMP OF LOVE, yours with every online purchase this month of May. Handcrafted by women in Kumaon, Himalayas, this 100% beeswax candle, infused with wild artemisia oil camphor, neutralises free radicals and clears pollutants from the air!  



As we celebrate MOTHERS DAY this month of May, Audrey Hepburn can never be far from our mind. She radiates beauty and compassion inside out, working tirelessly as a mother figure to many marginalised children as a UNICEF Ambassador. 



JAGAT JANANI!

Giver of LIFE. Grounding force. We call her Bhoomi Devi in Sanskrit. Gaea in Greek, Tara Bodhisattva in Buddhism. Let take Goddesses off their pedestals and CELEBRATE them, breathe life into them as mothers. The ordinary, giving, simple kind who are at times so remarkably strong, resilient, protective and powerful.