Stories

Pure Purpose Foundation - Leaving a lighter footprint

Building safe sanitation for resource poor communities, especially young girls and wom...

SHATAVARI: SHE WHO HAS A 100 HUSBANDS

“She who has a 100 husbands” Can you guess who/what I’m referring to? “Shatavari” (शता...

अग्निहोत्र | AGNIHOTRA 🔥: A Fire Purification practice

What is Agnihotra? As the name suggests, it is a fire purification practice. A calming...

Shatadhauta Ghrita: DIY Ayurvedic Face Cream

What if you could make your very own, 100% preservative free, Ayurvedic face cream wit...

Netra Tarpana! An Ayurvedic Eye Bath

The overuse of computer screens, detailed work, long hours on the phone, insomnia and ...

THE RECYCLING PROGRAM

As an initiative to move towards a zero waste business, we launched the Recycling Progr...

PUREARTH X NAOMI SCOTT

A whole new world! So delighted to be invited to represent the best of India for this ...

How to get the Sitara glow!

 Learn how to prep and prime your skin and get that dewy, soft focus, sunkissed glow a...

Little Laxmi

It was a joy to chat over skype with little Mehendi, a 13 year old school girl from Jai...

Say Hello To Hemp

ALL HAIL HEMP!  The grass is greener when it comes to Hemp we think! So after years of ...

PUREARTH x OPRAH WINFREY

  This is such a milestone moment for Purearth! We were invited by Elle India to be a ...

4-Skin Guide: Winter Oiling Rituals

As we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather cal...