Stories

How to get the Sitara glow!

 Learn how to prep and prime your skin and get that dewy, soft focus, sunkissed glow alongside Divya Dugard.

Little Laxmi

It was a joy to chat over skype with little Mehendi, a 13 year old school girl from Jaipur and share thoughts on money management and saving up for an education. 

Say Hello To Hemp

ALL HAIL HEMP!  The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce H...

PUREARTH x OPRAH WINFREY

  This is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018.  Purearth was the only beauty brand included in the ...

4-Skin Guide: Winter Oiling Rituals

As we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescri...

New Launch! Wild Seaberry Supercritical Oil

Nestled along silvery, glacier fed Himalayan valleys and villages, the precious seabuckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Wild crafted and hand harvested...

February Giveaway

We’re adding a full size 50ml Rose & Seabuck Face Cream (value 100US$) with every order over US$250. Plus complimentary shipping to wherever you are ♥️ No promo code simply checkout and we wil...

The Eco-pot Project

The Eco-Pot Project is a Purearth non-profit initiative to provide safe sanitation for rural Himalayan women and girls. We aim to raise $200,000 HKD on Kickstarter to fund the construction of arou...

Meet MINI!

“These are time tested, botanical elixirs, so if you’re tuned in to your body, you will naturally tune in to purity whether on your skin or in your body. Each carefully extracted ingredient or oil...

Sweet Summer Treat!

We want to show you some LOVE ❤️ So we are gifting a complimentary full size 50gm of our rose & seabuck face cream. An absolute must have cult fave! A luscious sumptuous treat for your face to...

MA!

MA! She Gives. She Nurtures. Graciously, compassionately and fully. We pay humble homage to our MOTHER EARTH who sustains us and to each one of our women farmers, gatherers, growers and makers who ...

RITUALS AND RITUCHARYA | A TIME TO TEATOX

Its all about balance! Find your rhythm, spoon the seasons with sensible lifestyle choices as day follows night, and seasons give way to one another... Ritucharya & DinacharyaAyurvedic dai...