Stories
HONG KONG LAUNCH 2014 | PUREARTH X KAPOK PMQ
From our hands to yours, with LOVE from the Himalayas. We couldn’t have found a more perfect space for Purearth’s Hong Kong launch. Kapok, founded by an old friend Arnault Castel is the coolest ...
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PARVATI VALLEY ft. ASHWIN KHOSA
Rising talent! Global House & Techno Music Artist Ashwin Khosa creates this original soundtrack for Purearth. Listen to his tracks on beatport, soundcloud and itunes. Parvati Valley, the inspi...
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"If there is Paradise on Earth, it is This, it is This, it is This" ~ the 13th century Persian poet and sufi mystic Amir Khusrow nailed it when he uttered those famous words on seeing Kashmir! ...
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ubersexual (ˈuːbəˌsɛksjʊəl)-nA new genre of man who exhibits traditional masculine qualities yet is in touch with his feminine side, He is sensitive, caring and passionate about his principles and ...
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MALANA | A MYSTICAL HIMALAYAN KINGDOM!
Malana Magic. A solitary village isolated from the world, Malana sits on a remote plateau nearly 10,000ft above sea level. Folklore has it that when Alexander the Great vanquished Porus, he left ...
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While we get our bearings right and brand positioning still underway, pop ups are just the way to go... My gracious friend Maggie Chu has opened the doors to the exquisite Library and Blue Sal...
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SHHH....PHOTOSHOOT IN PROGRESS
Just look at that. Could we get a more glorious day and sunnier skies for a photoshoot? At home. Pokfulam. The super talented Sam Wong of samishome blog and co founder of aboyname...
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THE BEFORE | STUDIES IN BRANDING EVOLUTION
This is how we roll... Colour Palettes: From Colours to Monochrome. Minimal. I must have been Scandinavian in some past life. I'm inclined towards dark, stark tones but am told green and co...
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MANALI: OF WINTER TALES AND TEMPLE SACRIFICES
Always mix business with pleasure. Travelling between Kullu where the womens self help group unit is located and Manali where I’m staying is a beautiful half an hour ride along the frothy milky B...
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SOAP STORIES | CRAFTING IN MICROBATCHES
Dehydrated! These are solar powered dehydrators used to dry the left over cake from the apricot kernel oil which is cold pressed in the traditional "ghani" or "kohlu" a ginormous wooden and steel...
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FAIR TRADE NOT AID | LOVING THE LEARNING CURVES
Learning should never ever stop! A primer on Self - Help - Groups, Micro Credit Finance & Savings Groups. I'm learning on many counts. What are women self help groups (SHGs)? How rea...
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