PUREARTH x MILK x TTTT | BUTTON DOWN & POLISH UP!

Boy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth collection at one of our most exciting pop ups yet!  

With a tongue-in- cheek themed show, buttoning down to polish up never felt so chic. Over free flow Japanese whiskies & fine wines, we offered our invite-only guests a unique Purearth sensory experience and a taste of our award winning skincare line with Milks summer edit of sartorial men’s shirts.

Boudoir meets Beijing styled interiors and a bathroom styled room showcasing a gorgeous old fashioned bathtub was the inspiration for this pop up. We had as much fun with the prop, set up and shoot as with dressing up our hostesses - pristine white Milk shirts and colourful boxers mingling with guests and offering platters of Purearth lotions and potions to experience and sample all evening.

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Images by Kiran Manjani.