A pop-up collaborative with The Maiyet Collective, London saw Purearth gear up to present the finest of its creations alongside a global selection of conscious luxury brands at Bicester Village.
and glamour of the festive season, the event welcomed over 100,000 conscious discerning shoppers to attend!
Purearth proudly continues to take steps towards greater transparency by partnering with Provenance, a London-based digital platform that empowers brands to audit and verify their claims to transparency, accountability and sustainability through a stringent verification process using blockchain technology.
Purearth gathers and presents information and stories about its creations, sourcing and supply chains, formulations and packaging, including verified data to support them. Provenance helps discovers the origin, journey and impact of Purearth’s creations using blockchain technology which further securely stores information - inherently auditable, unchangeable and open, so Purearth can project its products as not only transparent, but also trustworthy.
The data is linked to Purearth’s creations through innovatively designed QR code stickers for each product, taking the customer online where they may view the concerned product’s journey from start to finish. Linking the digital with the physical, the entire process powers a system where customers can become a part of Purearth’s sustainable journey.
SCAN THE QR CODE TO LEARN MORE ABOUT OUR SUSTAINABLE JOURNEY
Purearth at UK Parliament House
It was a true pleasure engaging in stimulating discussions chaired by British MP Hon Bob Blackman and organized by Sujit Nair, Chairman of the Europe India Centre for Business & Industry, speaking about the challenges of taking a proud, "makeinindia" beauty brand global and launching it into the EU market.
to indulge in a morning of “me-time self-care” at a delightful beauty breakfast. It was so much fun
bringing out the child in all of us, creating and
concocting epicurean botanical face masques
Pure Winnings at Pure Beauty Awards London 2019
New year, new decade, new promises...
London, you've been magical!
Thank you to all our friends from the UK and to each of you for being a part of this spectacular journey.
And now, here's to a 20/20 start with many more milestones to come!