Hello London!

What began at the soaring altitudes of the Himalayas now spreads its reach over and across to the pristine city of London.

Purearth x The Maiyet Collective

A pop-up collaborative with The Maiyet Collective, London saw Purearth gear up to present the finest of its creations alongside a global selection of conscious luxury brands at Bicester Village.
A month long affair through the glimmer
and glamour of the festive season, the event welcomed over 100,000 conscious discerning shoppers to attend! 







Provenance & Blockchain Technology

Purearth proudly continues to take steps towards greater transparency by partnering with Provenance, a London-based digital platform that empowers brands to audit and verify their claims to transparency, accountability and sustainability through a stringent verification process using blockchain technology.

Purearth gathers and presents information and stories about its creations, sourcing and supply chains, formulations and packaging, including verified data to support them. Provenance helps discovers the origin, journey and impact of Purearth’s creations using blockchain technology which further securely stores information - inherently auditable, unchangeable and open, so Purearth can project its products as not only transparent, but also trustworthy.

The data is linked to Purearth’s creations through innovatively designed QR code stickers for each 
product, taking the customer online where they may view the concerned product’s journey from start to finish. Linking the digital with the physical, the entire process powers a system where customers can become a part of Purearth’s sustainable journey.


Purearth at UK Parliament House
A bit surreal and an absolute honour to be invited to speak at a panel discussion at the EU India Beauty Summit 2019, sharing the platform with an august panel during my first visit at the UK Parliamenet House in London!
Super thrilled to have been felicitated as one of the “Top 50 Emerging EU-India Beauty Leaders” by the EU India Beauty Summit alongside 50 other great minds from all corners of the globe.

It was a true pleasure engaging in stimulating discussions chaired by British MP Hon Bob Blackman and organized by Sujit Nair, Chairman of the Europe India Centre for Business & Industry, speaking about the challenges of taking a proud, "makeinindia" beauty brand global and launching it into the EU market.




Purearth x Linnaean Living
Taking to the lovely Linnaean Living store and cafe, Purearth exhibited an immersive, hands-on Ayurvedic masque masterclass welcoming press and influencers
to indulge in a morning of “me-time self-care” at a delightful beauty breakfast. It was so much fun
bringing out the child in all of us, creating and
concocting epicurean botanical face masques

Pure Winnings at Pure Beauty Awards London 2019
Leave it to our Sitara Strobelighter Serum to steal the show with its win at the PURE BEAUTY AWARDS LONDON 2019, securing the SILVER AWARD for Best New Inclusive Make-up Product. An honour and privilege I am absolutely over the moon to share with each and every one of you!


New year, new decade, new promises...

London, you've been magical!
Thank you to all our friends from the UK and to each of you for being a part of this spectacular journey.
And now, here's to a 20/20 start with many more milestones to come!

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pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.