Amla, Gotu Kola & Yashthi Madhu: The Ayurvedic Power Trio

In the world of A-Beauty, some ingredients stand the test of time, and Amla, Gotu Kola, and Yashthi Madhu are among the most potent Ayurvedic botanicals for skincare. At Purearth, we incorporate these timeless treasures into our formulations to deliver results that are not only transformative but deeply rooted in nature’s wisdom. We’re happy to write extensively about key ingredients that are potent and one you must have around for your formulations at home!

Remember, A-Beauty is all about embracing nature and its bounty! We will continue to share recipes and guides on how one can usher beauty rituals without having to go out and invest so much into products that are harmful, truth to be told.

Amla, also known as Indian gooseberry, is a powerful antioxidant with an exceptionally high Vitamin C content. Known for its ability to brighten the skin, Amla helps reduce pigmentation, boosts collagen production, and protects against environmental stressors. As our founder Kavita Khosa writes in her book Beauty Unbottled, “Amla is revered as a rasayana or rejuvenator in Ayurveda, and its benefits for the skin and body are unmatched when it comes to restoring vitality.” Regular use of Amla can transform your complexion, giving you a youthful glow while maintaining your skin’s elasticity.


Gotu Kola, hailed as a "miracle herb" in Ayurveda, is famed for its rejuvenating properties. It promotes collagen synthesis, improves skin elasticity, and accelerates healing. Whether you are combating scarring or looking to firm aging skin, Gotu Kola works wonders by calming inflammation and encouraging cellular regeneration. According to Kavita, “Gotu Kola is one of the most potent herbs in Ayurveda for healing and regeneration—it repairs skin from within, making it an essential in any skincare routine.”

Yashthi Madhu, or licorice root, is a natural brightener that gently lightens dark spots and hyperpigmentation. Its soothing, anti-inflammatory properties make it ideal for sensitive skin, while its hydrating qualities leave the skin supple and soft. Yashthi Madhu is perfect for balancing uneven skin tones and providing deep nourishment.

If you’re in knowing which products are formulated using these ingredients, they are Nayan Hydrogel Eye Patches, Mitti Raw Honey Face Masque, Cassia Brightening Serum, Camomila Eye Serum, Kesha Fortifying Hair Oil, and Pola Mandarin Body Butter, explore them now!

At Purearth, we believe in skincare that is pure, potent, and precious. Together, these Ayurvedic ingredients form a powerful trifecta that addresses multiple skin concerns in a holistic way. For more Ayurvedic beauty tips and detailed recipes, be sure to explore Beauty Unbottled, where Kavita Khosa delves deeper into the world of A-Beauty and slow beauty rituals. Explore our heroine botanicals here

Get your copy of Kavita Khosa’s book ‘Beauty Unbottled’ here

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