Kavita Khosa - Founder, Purearth - speaks about sustainable fashion and craft at the digital Green Carpet Fashion Awards 2020 at Milan Fashion Week.
A fantastic initiative by Eco Age, Founder - Livia Firth, the iconic La Scala was transformed with AR, holograms and visual VFX by NorthHouse at the first ever digital Green Carpet Awards in history, featuring the world's leading talent and opinion formers appearing as holograms thanks to ARHT media.
Invited by ELLE India Editors - Supriya Dravid and Malini Banerjee, Kavita speaks about heritage, legacy and the conservation of traditional textile artistry and craft forms and fair trade. She talks about sustainability in the context of income and livelihoods for the artisans and the onus on brands and consumers to bridging the gap between the maker and the consumer by supporting fair trade and making conscious, mindful choices.
Kavita wears a Sabyasachi long dress, a piece she cherishes and looks forward to passing on to her grandchildren. Conscious, mindful choices!
Premiered October 10th, the show was directed by Giorgio Testi and produced by Pulse films, with Tender Capital Productions and Blast Design bringing the event to life!
A big thank you to the hosts for executing such a wonderfully timeless digital event that highlights a truly commendable initiative, benefiting not only planet Earth but all its inhabitants.