our heroine botanicals

Jasmine Mogra (Mallika)
Boosts collagen, enhances skin suppleness and cell regeneration. Soothes body, mind and spirit

Licorice Root (Yashtimadhu)
Lightens and evens out skin spots and under-eye dark circles. Softens the fine lines and reduces puffiness

Indian senna (Sonamukha)
Locks in long-lasting hydration. Smoothens fine lines and wrinkles

It is very difficult to press the bottle. Unable to control the amount

Honestly I wish I had discovered Purearth as a brand earlier! The eye serum is simply amazing - no harsh chemicals irritating eyes, lightweight, hydrating, cooling - I see my under eye area firming up! Thank you Purearth!
Love the texture and fragrance of the eye cream. The cream nourishes the delicate under-eye skin and the jasmine fragrance uplifts my mood. I reach for the tiny bottle in the middle of the day for a quick refresh on a busy week !

I have been using the serum from two weeks now. Although it’s too soon to give a proper review, I can still say that my eye area stays hydrated and my dark circles have lessened just a touch!

Loved this product, very list weight & effective

Hi I loved the texture of this eye serum but tbh haven’t seen any results as of now , but it’s great to apply under concealer..no creasing @ all . Can’t wait to try your other product, stay awesome !!

Actually, it's just been a couple of days since I started using the eye serum but it's been good so far. The smell is subtle and lovely and the texture is light and gets abosrbed quickly. IT seems to work well for my puffy eyes too; there's been a steady reduction in the puffiness when I wake up in the morning.
This is more like a light, fluid gel, it helped me keep my under eye area well moisturised even under concealer. A little goes a long way and for me, a bottle lasted for two months or so. It gets absorbed quickly by the skin and it acts like a serum, I used it in the morning and in the evening. It cools the skin, reduces puffiness and hydrates.
Purearths products are just so luxurious, and I feel great knowing that they are born out of passion and not only are they pure, wild and ethically sourced, but they also empower rural women in the Himalayas.
complete your ritual
pure, potent & precious
We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.