ORIGINS. Wild-harvested ecologically or cultivated organically, our rare and precious botanicals come from farmers and grassroots producers, from remote, high-altitude Himalayan valleys and villages. We’re in reverent pursuit of the heroines: ingredients that actively go to work for your skin to provide nutrient-rich benefits. Uncompromising excellence is at the heart of our pursuit, The likes of wild seabuckthorn berry and rosehip seed are supercritically extracted and star in most of our epicurean, high performance formulations.
Ocean safe, planet and people safe, our ingredients are 100% compostable, not just biodegradable!
CONSCIOUS BEAUTY. Gentle on the earth and its creatures, alcohol, preservatives, petrochemicals, parabens, phthalates, palm, formaldehyde, silicones, sulphates, carbomers, glycols, phenoxyethanol, PEG, MEA, DEA, TEA and GMOs are conspicuously absent from our glossary of ingredients.
Pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances, additives and the myriad of questionable chemicals are never a part of our approach. This, is our promise of purity to you.
PUREARTH believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
VEDIC, ORGANIC, BIODYNAMIC FARMING. We respect seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms. Our essential oils are always therapeutic grade and steam or hydro distilled, never toxic solvent extracted.